https://podcast.businessinbroward.com Podcast for Node Mon, 29 Jun 2026 12:02:12 GMT Shannon Burns Welcome to "Business in Broward," a new podcast for small business owners looking for practical advice and inspiration. On our show, we'll be exploring the ins and outs of running a successful business, featuring interviews with local business leaders who share their experiences and insights. burns.shannon@gmail.com false How Artificial Intelligence Will Revolutionize Small Business Sat, 04 Mar 2023 00:00:00 GMT Today on Business in Broward we dive into the exciting world of artificial intelligence and how it's set to revolutionize the way small businesses operate. From personalized customer experiences to improved efficiency and data analysis, AI has the potential to transform the way small businesses operate and compete in the marketplace. So sit back, relax, and join us as we explore how artificial intelligence will revolutionize small business. false 00:08:24 Using Video to Promote Your Broward Business Sun, 18 Dec 2022 19:00:00 GMT Video is an effective tool for advertising your business. It allows you to engage with your audience in a way that text and static images simply can't. Video is dynamic, visual, and immersive, which makes it more likely to grab people's attention and hold it. In today's episode, we chat with Gus Cruz of Cruz on Camera to learn more about using videos to promote your business. false 00:08:00 The Elements of a Marketing Plan Sun, 01 Jan 2023 00:00:00 GMT In our 1st episode of 2023, we talk about the elements of a marketing plan, including the executive summary, target market, marketing mix, marketing budget, marketing metrics, implementation timeline and contingency plans. Plus, an overview of the types of businesses that the Broward County Office of Economic and Small Business Development is recruiting. false 00:12:23 Key Performance Indicators Tue, 11 Apr 2023 00:00:00 GMT On this episode of our podcast, where we'll be discussing an essential topic for anyone interested in business or management: key performance indicators, or KPIs. KPIs are metrics that can help businesses and organizations track their progress towards specific goals and objectives. They can be used to measure the success of a particular project or initiative, evaluate the performance of individual employees or teams, or assess the overall health of a company. false 00:07:48 Protecting Your Broward Business from Cybersecurity Threats Wed, 07 Dec 2022 19:00:00 GMT On our inaugural episode of the "Business in Broward Podast," we outline the challenges that small business owners face in the 21st century including cybersecurity threats such as phishing attacks and ransomware. false 00:10:07 Why Businesses Fail Sat, 18 Feb 2023 00:00:00 GMT Businesses fail for a variety of reasons including lack of market research before launching, poor financial management, poor overall management and lack of marketing. In the end, it all comes down to cash flow. A lack of cash flow causes more than 80% of businesses to fail and poor choices will prevent your business from maintaining an adequate cash flow. false 00:05:09 A Conversation with Broward County Mayor Lamar Fisher Sat, 11 Feb 2023 00:00:00 GMT Very special guest Mayor Lamar Fisher of Broward County joins us to talk about the business climate in Broward County. In our conversation, we talk about Port Everglade, why south Florida is such a popular place for business formation and relocation plus the upcoming Broward and Beyond Business Conference in Fort Lauderdale this June. false 00:08:14 A Conversation with Eduardo Pineda of Hispanic Unity Wed, 11 Jan 2023 00:00:00 GMT Today we talk to Eduardo Pineda, the Director of Economic Development for Hispanic Unity, a Broward County non-profit that support immigrants become entrepreneurs. false 00:11:02